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College Exhibition: Elisava University Show 2005

Students from the Transportation Design Masters program at Spain's Elisava School of Design presented their work in the 2005 Degree Show entitled 'Real Transportation', held in October at the Mies van der Rohe Pavilion in Barcelona. This was the sixth edition of the Transportation Design Masters course. The projects by this year's students aimed to bring creative solutions to real transport issues, while taking into account aspects such as mobility, aerodynamics, environmental impact, ergonomics, legislation, materials, production, security, technology and aesthetic principles.

Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.