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Toyota adds i-Road to urban mobility trials

TOYOTA has added its futuristic i-Road concept to its “Ha:mo” urban transport trials. It is the latest vehicle to be added to the rapidly expanding scheme, which is being held at the so-called Toyota City; Toyota’s huge presence in Japan’s Aichi Prefecture. The Ha:mo (Harmonious Mobility network) trials are an attempt to develop a sophisticated, integrated transport system for cities, making use of electric vehicles wherever possible but with the key emphasis on encouraging travellers to use the ‘most appropriate’ means of transport at all times.

BMW i: New BMW Sub-brand starts with BMW i3 & BMW i8

BMW i launches We knew the BMW sub-brand would get an “i”. Because an “i” is now and green and cool and everything that sells. We did think that BMW’s sub-brand would be i-Setta.

New fuel-economy labels will baffle buyers, survey says

A survey released this week suggests that revised fuel economy labels proposed by federal regulators will confuse many likely car buyers -- and will emphasize the wrong information. The branding strategy firm Siegel+Gale performed an independent online survey of 456 people over the age of 18 who intended to buy a car in the next three years. Founder Alan Siegel told Automotive News that the survey was not directly requested but has been sent to the EPA and National Highway Traffic Safety Administration during the ongoing public comment period.