Ford Focus Mk3 2011 - 2017 Power Steering Rack on 2040-parts.com

Luxury car buyers get kid-glove treatment from dealerships

Luxury vehicle buyers want service -- not just repairs done right, but the kind of pampering they get at high-end hotels, restaurants and boutiques. It's all about the extras. In response, luxury vehicle brands are stepping up their games, rolling out unprecedented customer service, training staff and reconfiguring showrooms to cater to these buyers.

General Motors Europe opens new Design Center

Being a car designer is often percieved as a glamourous occupation, but few people realise that this typically means working in some of the least inspiring places. Wolfsburg, Detroit and Birmingham are just a few of the locations that are home to some of the largest populations of car designers around the world. GM Europe's location in Russelsheim, Germany is also one of the less glamourous locations but the new design center building opened this week aims to redress the otherwise rather industrial feel of the place where tomorrow's Opels and Saabs are created.

Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.