Ford Mustang 5.0 Led Illuminated Badge Emblem - Blue - Limited on 2040-parts.com

GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

What Car? True MPG reveals most fuel-efficient cars

We’ve known for a while that there’s a huge gulf between the official fuel economy figures for new cars and what drivers achieve in the real world. What Car? says that its True MPG tests provide a more realistic figure and over the past two years it has tested almost 400 cars. Now, it has revealed which 10 cars proved most efficient its True MPG tests, so if you’re hoping to spend less at the fuel pumps, these cars could be well worth a look.

Lamborghini turns Black Cab for a day

HAVE YOU ever seen a Lamborghini taxi? Probably not, but for one day only the brains behind the new Pure Rally initiative turned a Gallardo supercar into a London Black Cab. Londoners and tourists alike were able to hail the 201mph 'Lambo Cab' on Wednesday April 23, as part of a publicity drive to promote a new, more affordable kind of pan-European car rally adventure.