Ford Oem Disc Brake Caliper 3c3z2b121aa Image 6 on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

From Cape Town to London -- in a Fiat Panda

If we wanted to break the speed record for the run from Cape Town, South Africa to London -- a quick 10,000-mile jaunt -- we'd start out by scouring the classifieds for something big and rugged. A Land Rover would be a classic choice, but a tricked-out Toyota or Jeep could do nicely as well. A team consisting of British rally drivers Philip Young and Paul Brace are taking a somewhat different approach.

Renault Scenic Conquest (2007): first official pictures

By Tim Pollard First Official Pictures 28 February 2007 09:38 Renault Scenic Conquest: the lowdown Manufacturers just can't stop adding wannabe 4x4 styling cues to regular models at the moment. The latest car to get the soft-roader look is the Renault Scenic. The new Conquest, unveiled today, gets the full treatment: tough body cladding, 20mm higher ride height and suspension tweaks.