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Mercedes GLA goes in to production in Germany

The Mercedes GLA (pictured) goes in to production The new Mercedes GLA – Mercedes’ latest spin-off from the A Class – arrived at the Frankfurt Motor Show in September as an urban SUV come Crossover, extending Mercedes reach in the premium compact sector with a serious competitor in the urban SUV market. With the growing fondness for high-riding cars – and something that’s a bit butch too – the SUV/Crossover take on the Mercedes A Class is a sound way to go and now, with production starting in Germany this week of the new GLA, Mercedes is getting close to having the GLA in customers’ hands. The first GLAs to get in to the hands of customers will probably be the GLA Edition 1 – a launch model with plenty of toys – but the model that will perhaps be most interesting is the GLA 45 AMG, with the promise of the same rufty-tufty compact SUV goodness as the rest of the range but with the 4WD platform and high performance 2.0 litre Turbo from the A 45 AMG.

Mercedes-Benz prototypes spotted

Modern technology makes it harder for automakers to hide their upcoming products from prying eyes. Take, for example, these images sent to us from Autoweek subscriber Jonathan Peters while he was in Utah. Peters speculates that what he saw was a gathering of a varied Mercedes-Benz cars being tested, along with cars from other carmakers for comparisons.

Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.