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Lamborghini Gallardo Squadra Corse breaks cover at Frankfurt motor show

Lamborghini revealed the V10-powered Gallardo Squadra Corse at the Frankfurt motor show on Tuesday. The name refers to the recently founded department within the company that manages all motorsport activities, from GT3 to Lamborghini Blancpain Super Trofeo. Lamborghini says the Squadra Corse is derived directly from the race car version, using the same V10 engine and rear wing.

Toyota prices RAV4 EV at $50,610 before tax incentives

Toyota Motor Corp. unveiled the production version of its RAV4 electric vehicle, which carries a battery pack and electric motor system developed in collaboration with Tesla Motors. The crossover will carry a sticker price of $50,610 including an $810 destination charge but before available tax incentives of $2,500 in California and $7,500 at the federal level.

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.