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BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Infiniti Etherea Concept at Geneva

Infiniti Etherea - Infiniti's Compact Concept for Geneva Last week we had one of Infiniti’s Rolf Harris doodles come in to tease an entry-level Infiniti Concept scheduled to make an appearance at Geneva. This week, with two weeks to go until the press days at the Geneva Motor Show, that Infiniti Concept gets a name and we also get a photo to put to the name – The Infiniti Etherea. Etherea seems a bit pretensious for an entry-level Infiniti, but it’s not a name that will make it through to the production car it spawns.

Jaguar XFR Review – Top Gear Video

Top Gear did a review of the Jaguar XFR this week Update: We’ve now had the chance to do a Jaguar XKR Review for ourselves, and it was worth the wait. Lots of info and lots of pictures. And a lot of fun  – smokin’ tyres an’ all!