Fox Racing Mens Switch Hitter Adjustable Hat 2013 on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Range Rover Evoque is Women’s World Car of the Year 2012

Range Rover Evoque WWCOTY 2012 The judging panel of the Women’s World Car of the Year has voted the Range Rover Evoque overall winner and Luxury car of the year. Has there been a car award in the last year for which the Evoque was eligible and didn’t come out on top? To add to its trophy cabinet the Evoque can now call itself  ’Women’s World Car of the Year 2012′ after the judging panel of women journalists from 12 countries voted the Range Rover Evoque the Supreme winner as well as Best Luxury Car 2012.

Garmin's Glass Cockpit

Consumers want in-car navigation—it's a popular feature. Yet once they have it, they're often dissatisfied. Nearly half of them downloaded apps to supplement the system in their car, according to a 2012 Garmin.