Fox Racing Mens Zip Up Hoodie on 2040-parts.com

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Koenigsegg One:1 officially revealed – it’s not a Supercar, it’s a MEGACAR

The Koenigsegg One: 1 (pictured) officially revealed ahead of Geneva Cars UK exclusively revealed the first details of the Koenigsegg One:1 back in November 2012, and now it’s heading for its public reveal at the Geneva Motor Show next week. So extreme is the One:1 that Christian von Koenigsegg has dubbed it ‘The world’s first MegaCar’, and looking at the specification he may have a point (it has 1 Megawatt of power). The Koenigsegg One: 1 produces a massive 1340 hp and over 1000lb/ft of torque an weighs 1340kg – the world’s first 1:1 power to curb weight ratio supercar – enough to deliver 2G cornering capability together with 610KG of downforce at 160mph thanks to active under and over body aerodynamics.

Chevrolet Mi-ray concept gets a new ‘mid-electric' hybrid powertrain

General Motors Co. has unveiled a sporty South Korean-developed concept car that showcases a "mid-electric" hybrid powertrain that can run on electric-only front-wheel drive or tap a gasoline engine to turn the rear wheels for extra power. Dubbed the Chevrolet Mi-ray, Korean for "future," the compact, open roadster gets a carbon fiber body mounted on an aluminum chassis for lightweight performance.