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Hyundai/Kia – the Hydrogen push.

Hyundai and Kia are making huge strides in to the mainstream car buyer’s conscientiousness. They’ve managed – in just a short time – to move from being an almost laughably cheap option for buyers with no money and even less taste to cars that offer serious and credible alternatives the best from Europe and Japan. So we now think of Hyundai and Kia as a formidable threat to established car makers, but not exactly innovators and pioneers.

Nissan 370Z GT Edition launched

The black or white Nissan 370Z GT Edition It’s not always the first thing that springs to mind when  you think about Nissan, but they have had a fair chunk of success in GT racing, going all the way back to the ’70s. So with the ‘Limited Edition’ being one of the car makers’ favourite marketing tools, there is a certain logic in looking back to the ’70s for inspiration for the latest limited edition Nissan 370Z – the Nissan 370Z GT Edition. For those old enough – or for Nissan Z Car nutters – the retro graphic on the side will bring to mind the early Datsun 240Z.

BRP Design Center Inauguration

On September 10th, Canadian powersports specialist BRP inaugurated its new Design & Innovation Centre in Valcourt, Quebec (one hour south-east of Montreal, near the US border). This new 5000 m2 state-of-the-art building will house BRP's design and advanced concept teams working on all its brands and product families: the Can-Am spyders and ATVs, Lynx and Ski Doo snowmobiles, Sea Doo personal watercrafts and speedboats, and related lifestyle and accessories design. The team of 60 individuals includes transportation designers, product designers, graphic designers, engineers, human factors experts, mechanics, CAD technicians, modelers, molders, painters, and management.