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GM may revive performance brands

General Motors Co. is studying whether to revive brands for performance vehicles to improve its image among go-fast car shoppers. At the Specialty Equipment Market Association trade show in Las Vegas last week, GM unveiled the Z-Spec Chevrolet Cruze, Volt and Spark cars, and two SS-badged Chevrolet Camaros.

Lincoln launches ad blitz

Lincoln is launching its biggest advertising campaign, a multimedia initiative that will include a one-minute spot during the Super Bowl on Feb. 3. The ads, appearing in conjunction with the launch of the 2013 MKZ sedan this month, go live Monday accompanied by events in New York, Miami and Los Angeles.

Datsun Go boldly goes downmarket

The Datsun Go (pictured) has been revealed in India We’ve know since March that Nissan was adding an extra brand name to its portfolio – to add to Nissan and Infiniti – by reaching back in its history to bring the Datsun brand back to life, and we got the first image of what we now know is the Datsun Go at the start of July. Having spent a fortune eradicating Datsun from the minds of buyers and replacing it with Nissan, Nissan are now working to make car buyers in emerging markets fall for the new Datsun Go in the way the UK  did for the first Datsun Sunny in the 1970s. So we get the Datsun Go which is, to all intents and purposes, a Nissan Micra with all the fripperies removed and pitched – initially at least – at the budget end of the car market in India where it will go up against cars like the Hyundai i10 and cost under £5,000 which, entirely coincidentally, is the starting price for the i10.