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Jaguar tells drivers to ‘F’ the meeting in a new billboard campaign for the F-Type

Jaguar tells you to ‘F’ the meeting We’ve all thought it – F*** the meeting, lets go for a drive. And Jaguar are positively encouraging that thought. In a new billboard campaign as part of the F-Type Coupe’s #GoodToBeBad promo Jaguar are telling drivers to ‘F the meeting’, with an image of the new F-Type Coupe roaring off in to the distance alongside to add encouragement.

GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

First Sight: Fenomenon Stratos

The Geneva Show sees a surprising newcomer to its stands in the shape of Fenomemon Ltd and their concept Stratos project. This new London-based vehicle design agency is led by a current student on the Royal College of Art's Vehicle Design course, Chris Hrabalek, who has masterminded a complete full-size mockup of a reborn Lancia Stratos concept for this year's Geneva Show. In a world where multinational companies spend several million dollars on a concept car and stand, that's a phenomenal achievement.