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Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

New Range Rover Sport crosses ‘Empty Quarter’ Desert in record time

The new Range Rover Sport crosses the ‘Empty Quarter’ Desert in record time We all know that almost every Range Rover Sport sold will never do anything more rugged than crossing a boot sale car park. But that doesn’t stop Land Rover hanging the Sport’s reputation on its ability to go anywhere, and do it more quickly. To demonstrate that combination of off-road prowess and speed they recently put the new Range Rover Sport up Pikes Peak in a record time (for an SUV) to demonstrate it could do rough stuff at speed, and now they’ve been out playing in the deserts of Saudi Arabia to ram the point home.

Chevrolet Prisma

While Europe moves onto the fourth generation Opel Corsa, GM do Brasil has used the second series of the B-segment car as basis for the new Chevrolet Prisma. Unveiled at the recent Sao Paulo Auto Show, the small four-door sedan uses the 12-year old platform to compete with the Dacia Logan, which will go on sale in Brazil next year along with a host of rivals from China. The styling is largely derivative, the rear in particular owing to Ford and Honda products.