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Chevrolet Equinox (2009): first photos and video

By Ben Barry First Official Pictures 23 December 2008 17:34 In January 2009 we’ll see the American car industry wheeze out of its rocking chair and stagger forlornly to the North American Auto Show in Detroit. Let’s face it, the Big Three need to impress, and prove they’re still relevant as the world – newly carbon-aware and in the midst of an economic downturn – looks on. So what is Chevrolet whipping the sparkly sheets off?

Friday in Le Mans: Prerace parade and car show thrills crowds

The 24 Hours of Le Mans doesn't start until Saturday at 3 p.m. French time, but as anyone here will tell you, the festivities began much earlier in the week. On Friday, I had the opportunity to visit the Driver's Parade and car show in downtown Le Mans, a five-hour festival that brings out what appeared to be half the town, plus many race enthusiasts from around the globe.

Toyota and Mercedes-Benz are top global car brands

Toyota & Mercedes-Benz are the Top Global Automotive Brands 2011 Interbrand, a branding consultancy, delivers a report on the world’s brands every year, and in 2011, despite recall woes and the devastation of the Japanese Tsunami, Toyota leads the automotive brands, with luxury car maker Mercedes-Benz just behind. Interbrand uses three measures to gauge how effective a brand is – performance of branded product, the brands ability to secure earnings and the role of the brand in purchasing decisions – to come up with a chart of the top 100 world brands. At the top of the tree are companies like Coca Cola, IBM, Microsoft and Google, but car brands do well with Toyota, Mercedes-Benz, BMW, Honda, VW, and Ford all making it in to the top 50.