Furuno 235dt-pse Plastic Thru-hull, Digital Depth And Temp Sensor (7-pin) on 2040-parts.com

Toyota files for 'Supra' trademark

Adding more grist to the new-Toyota-sports-car mill, the automaker has filed with the USPTO for a “Supra” trademark covering “Automobiles and structural parts thereof.” On one hand, it's routine for companies to protect their dormant trademarks; Toyota previously filed to protect the "Supra" mark back in 2010; that protection expired on January 27th of this year. The new filing was made on Feburary 10th, in the midst of the post-Detroit, FT-1 enthusiast froth. We can't help but hold out hope that there's a bit more weight behind this application than simple maintenance of the status quo.

Chevrolet Volt, Sonic Super Bowl ads hit the Web

Chevrolet released its Super Bowl ads featuring the Volt with some intergalactic visitors and the Sonic with insects. In the Volt ad, despite the owner's best efforts to explain the concept of a gas/electric hybrid, the aliens are distracted and take an interest in the owner's wife when she comes out of the house. For the Sonic ad, titled “Joy,” for once bugs on the grille of a car isn't a bad thing.

Porsche future products: Small SUV, entry-level roadster in the plan

Porsche plans a major expansion of its product range by the middle of the decade. CEO Matthias Mueller has promised at least one new model a year, starting with the redesigned 911 that arrives in February. An SUV that is smaller than the Cayenne will be added, along with an entry-level roadster.