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Land Rover considering smaller Range Rover Evoque
Tue, 18 Sep 2012Land Rover’s Design Director. Gerry McGovern says they are considering a new model to sit below the Range Rover Evoque. The latest car news from Land Rover has centered around the 2013 Range Rover, the flagship of the Land Rover range and a car without equal.
Mazda signs deal with Discovery Velocity to broadcast MX-5 Cup and other races
Wed, 22 Feb 2012The Playboy MX-5 Cup is the best racing no one's watching, says Mazda, because it's not on television. The company changed that on Wednesday by inking a deal with the Discovery Velocity channel. Deep cable jokes aside, the MX-5 Cup does present some of the best parity in racing, as well as drivers racing for the love of the sport.
BMW announces DesignWorksUSA studio and ConnectedDrive lab in Shanghai
Mon, 30 Apr 2012BMW has opened both a DesignWorks studio and a ConnectedDrive lab in Shanghai, China, as a means of gathering information and insight into the Chinese market as the company looks to increase its presence in Asia. Adrian van Hooydonk, Director BMW Group Design, said, "Creating this foothold for both BMW Group Design and DesignworksUSA in Shanghai is of great importance from both strategic and creative standpoints." President of BMW Group DesignWorksUSA Laurenz Schaffer said, "Our new studio in Shanghai places DesignworksUSA at the epicenter of the most rapidly growing and influential consumer market in the world and provides an indispensable resource for shaping our global perspectives for clients." The new studio will perform functions including product, transportation, automotive, environmental and interaction design; color, material and finish design; design communication, research and strategy as well as sustainability consulting. Designers from DesignworksUSA studio in Los Angeles, Munich and Singapore will supplement a local design team.
