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BMW are rolling out their ‘BMW Genius’ programme across UK dealers

Even when you’re immersed in the latest car news day in and day out, it’s often quite tough to keep up with the new technologies car makers are offering, so many buyers must struggle to know exactly what their options are. That should be a job for the car salesman, but most car salesmen only worry about explaining how good the deal is and how it’s better than any other deal, so buyers often come away with a car that doesn’t fit their needs as well as it could. But with fewer new car buyers really wrapped up in performance and dynamics and more interested in the tech behind the wheels, BMW has been trying out an idea borrowed from Apple Stores by employing ’BMW Geniuses’ at 10 of their UK dealerships to explain the advantages of much of their technology to customers.

Buy a hydrogen-powered car in 2015…at least in California

At the Consumers Electronics Show this week Toyota claimed that a production version of its four-door midsize FCV concept fuel cell sedan will hit showrooms some time in 2015. Toyota has been investing in fuel-cell technology for the past 20 years, and since 2002 it has been testing and developing prototypes primarily in North America. Toyota claims that it has reduced the cost of producing a fuel-cell powertrain, and has estimated a 95 percent cost reduction in the powertrain and fuel tanks for the 2015 production model versus the 2002 prototype.

CAR readers to quiz F1 star David Coulthard

By Tim Pollard Motoring Issues 13 May 2009 10:45 CAR Online has bagged an interview with former F1 driver turned pundit David Coulthard. And rather than hog his time with our own questions, we thought we’d hand this exclusive opportunity over to you. So here’s your chance to interview Coulthard, a fixture of British F1 hopes for 15 seasons.