G-force Racing 4547medbk Driving Pants Double Layer Nomex Men's Medium Black Ea on 2040-parts.com

James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Christmas Getaway Is Go

THINKING of making a break for it this Christmas? You’re in good company, as millions of people are expected to be on the move in the biggest day of the Christmas getaway, with festive travellers crowding on to trains, boats and planes. And if you’re planning to escape the lacklustre weather you’re not alone either, as a sizeable chunk of the four million heading abroad for the holiday period are flying from UK airports, with the Canary Islands one of the top destinations.

First Ferrari 458 Italia in U.S. auctioned for $530,000 to benefit Haiti

It's one thing to own a Ferrari; it's another to be the first one to own an all-new model. The first 458 Italia was auctioned off on Thursday night for $530,000 in a stunning charity gala held at a Beverly Hills estate that made the Clampett mansion look like the carriage house where the pool boy stayed. Auctioneer David Gooding donated his services and got the ball rolling at $250,000, which was more than the expected MSRP for the car of about $220,000.