Gal. Auto Air Fluorescent Hot Purple on 2040-parts.com

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Ferrari A1GP car completes wind tunnel testing

By Tom Richards Motor Industry 04 August 2008 18:35 Ferrari likes to win, and so, not content with having to fight McLaren for the Formula 1 championship, it is venturing into the A1GP series. From the start of the 2008/09 season all A1GP cars will be Ferrari powered, thus guaranteeing the Prancing Horse victory. With a driver, but without fuel, the new A1GP car weighs 695kg, while the 4.5-litre V8 engine kicks out 600bhp and 406lb ft.

Bernie keeps Williams F1 afloat

These are troubled times for Formula 1. Honda, rich as it is, has bailed out of F1 and is still looking for a buyer. Other teams are struggling to make a budget that adds up, despite the backing of billionaires and car manufacturers.