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2012 Ford Focus: A different kind of test drive for consumers

Ford is rolling out a fairly simple idea in August to get consumers interested in the 2012 Ford Focus--drive it. But instead of the usual dealership experience, where potential buyers are often accompanied by a sales person, Ford is now pitching the new Focus to customers on more neutral turf, which the aim of highlighting the technological and handling prowess of the car. The program is being billed as “Start more than a car.

Flower Power: Ford considers using dandelions to grow its green efforts

When most people see dandelions, they go for the weed killer. Ford goes for the fertilizer. The dandelion is a sustainable material being looked at for its use in cars--specifically, the rubberlike substance that the Russian breed of the plant secretes.

BMW X4 confirmed – one more time

It was always going to be on the cards after the unexpected success of the X6, but the birth of the BMW X4 – a coupé version of the new X3 – has been the subject of endless rumours, almost since the X6 started to sell in unexpected numbers. We reported as far back as April 2010 that BMW were close to deciding an X4 was a no brainer; after all, with a lot of the world ‘downsizing’ their transport, a smaller X6 should be a seller. By this time last year we heard that BMW had already made the decision and we had it on good authority that the X4 was confirmed and signed-off and would be heading to showrooms by 2013.