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Buick to scrap trim levels

Buick will eliminate its “CX,” “CXL” and “CXS” trim levels in the 2012 model year, opting for a few “stair-step” packages instead, one of the brand's top marketers said today. “It isn't befitting a premium brand. No other premium brand has those designations,” said Craig Bierley, Buick-GMC director of advertising and sales promotion.

Jaguar C-X75 heading up the hillcimb at Goodwood Festival of Speed

The Jaguar C-X75, pictured at Goodwood ahead of its Supercar run Jaguar are pulling out all the stops for this year’s Goodwood Festival of Speed with not only their latest performance cars but the debut of the Jaguar Project 7, an F-Type R with the DNA of a D-Type. But they’ve topped all that by deciding that their canned supercar project – the Jaguar C-X75 – deserves a proper outing in public. Jaguar only have five development versions of the C-X75, but they’ve taken one to Goodwood – although it’s not on display – and are wheeling it out over the weekend to take part in the Michelin Supecar run up the hill.

LA Motor Show: Maserati begins new era

MASERATI has kicked off a new era of brand activity with the arrival of its Ghibli compact luxury saloon. The company’s stand at the Los Angeles Auto Show launched a new slogan and philosophy, called ‘the absolute opposite of ordinary’, to journalists ahead of the show’s public opening. The Ghibli will spearhead the new initiative, which sets out the company’s stall for the foreseeable future as it tries to carve a bolder new path to create bigger waves in the luxury car world.