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New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.

Ferrari Galleria showcases racing history

It's cold in Maranello, Italy, and the crowds at the Ferrari Museum are at their smallest. It is more properly called Galleria because this small display is not designed to be a comprehensive museum, with row after row of rare Ferraris. Instead, it's a shrine to passion and is quite unique in the auto world.

VW Group planning 10-speed DSG, new powerful diesel engine & more plug-in hybrids

The end of the internal combustion engine is nigh, they say, as the world tries to clean up its environmental act and works towards a goal of electric motors to power our personal transport. But car makers are fighting that belief by extracting more power for less fuel from ICE engines, and there’s still a very long way to go before the ICE engine is consigned to the history books. Volkswagen has already reduced the fuel consumption of both their diesel and petrol engines by 30 per cent since 2000 and plan a further reduction of 15 per cent by 2020.