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Brazilian VW design director Luiz Veiga celebrates the Beetle in art exhibition
Tue, 27 May 2014Earlier this month ‘Luiz Veiga: Tempos de Fusca' (Beetle Times) opened at the small OMA gallery in Sao Bernardo do Campo, Brazil. This exhibition proves not only a celebration of the Volkswagen icon, but also an opportunity to learn a little more about one of its exhibitors – Volkswagen Brazil's design director Luiz Veiga. Car Design News attended the opening at OMA – located not far from the VW plant – to talk with Veiga about art and design.
Next Generation Ford Focus – the Iosis MAX Concept – previews at Geneva
Tue, 03 Mar 2009Despite all its problems, Ford is on something of a roll. It already had a great set of products – seriously under-rated in many cases – and the recent additions of the Ford KA, The Ford Fiesta and the Ford Kuga has added even more credibility to its lineup. But Ford isn’t standing still, and has previewed the next generation Ford Focus – the Iosis MAX Concept – at the Geneva Motor Show 2009.
How Porsche will be integrated into VW
Fri, 20 Nov 2009By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht. With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.
