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Audi to buy Ducati – the four rings expands from four wheels

Audi has struck an exclusive deal giving it first rights to buy Italian superbike manufacturer Ducati, CAR can reveal.The exclusivity deal gives Audi until mid April when the deal will likely be finalised, according to high-ranking sources contacted by CAR. Ducati's liabilities are around €200 million [earlier report said €800 million, this has been corrected], and our sources suggest the total purchase price is about €250m-€300m. This is a bold move by Audi, which sees the long-term advantage in moving into two wheels as well as four.

First customers are key to EV sales success, execs say

Word of mouth is a key element to generating buyers for electric and plug-in hybrid vehicles. Today, it's the early adapters, tech-savvy buyers who are embracing the technology and buying the plug-in hybrid Chevrolet Volt and the battery-powered Nissan Leaf. But for these vehicles and similar models to go mainstream, anxiety about the technology needs to be eliminated.

Spanish street named after car racing video game creator

THE SPANISH town of Ronda has named a street after the creator of car racing phenomenon Gran Turismo. Kazunori Yamauchi, the man behind all six Gran Turismo games and their respective PlayStation spin-offs, was honoured in an on-street ceremony by the Mayor and Deputy Mayor of Ronda, where the new street sign was unveiled. Paseo de Kazunori Yamauchi runs along the edge of the stunning ravine that makes Ronda a popular tourist destination.