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BMW launches ad campaign to combat texting while driving

We know that texting while driving is bad. Now a new national ad campaign from BMW puts the dangers of distracted driving in high relief. The campaign is comprised of TV, print, online and radio ads and a strong in-dealership message.

MINI gives the London Philharmonic the patriotic horn

MINI has teamed up the 2012 MINI London Edition with the London Philharmonic to create a MINI horn National Anthem. The London Philharmonic Orchestra has just finished the mammoth task of recording 205 National Anthems for the 2012 London Olympics, but this is one National Anthem that won’t be wafting across East London in the next month. The London 2012 Olympics are MINI’s marketing method of choice at the moment, so they took nine MINI London 2012 Editions – in a mix of Red, White and Blue – tuned their horns and roped in nine musicians from the Philharmonic’s horn section to toot in time.

Sturgess Jaguar is the Franchised Main Dealer of the Year 2013

The dealer experience can make or break your relationship with a car brand, so having a strong, high profile group of main dealers that offers not just a showroom full of cars, but staff who are knowledgeable, helpful and prepared to go the extra mile, makes the difference. So Jaguar will be suitably chuffed that not only did March see them deliver their best sales results ever but that one of their main dealers – Sturgess Jaguar in Leicester – has been named Franchised Main dealer of the year in the Motor Codes Garage of the Year Awards run by Motor Codes, a government-backed operator of codes of practice for the motor industry. Motor Codes had 11,500 garage users rate their experience of of customer service in garages across the UK, and Sturgess came out on top in the Main dealer Franchise gong thanks to its “transparent, customer-focused approach and its all-round efforts to accommodate all types of customer requirements”.