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MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

Skoda at the Paris motor show 2008

By Ben Whitworth Motor Shows 02 October 2008 17:33 Skoda launched its revised Octavia at the Paris motor show – and it's clear to see they've injected some mini-Superb DNA. And that was about it for the Czech marque this year; 2008 is a bit of a slow period for Skoda, before the product onslaught begins in earnest next year. With its new nose and tail bringing it into line with the new Superb, the Skoda Octavia now has much needed visual presence.

Porsche 918 RSR Debut +video

The Porsche 918 RSR – the Hybrid Racing Lab We thought that Porsche’s something special was likely to be a Porsche 918 Spyder Coupe for the track, especially after this morning’s tease. And it is. The Porsche 918 RSR takes the 918 Spyder from Geneva last year and crosses it with 911 GT3 R Hybrid to create the next stage of Porsche’s hybrid journey.