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New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Alfa Romeo Giulietta Diesel: The middle child

Alfa Romeo Giulietta Diesel 138bhp Alfa Romeo seem to be doing much right – and much less wrong – than ever before. Yet they also seem to be floundering and struggling to make the volume of sales they need to be viable. Maybe buyers are still expecting Alfas to break before breakfast and disintegrate in to a mass of perforated panels inside the first year.

Audi Q3 RS Concept Revealed

Audi Q3 RS Concept The Audi Q3 RS Concept has been revealed ahead of a debut at the Beijing Motor Show. A Q3 with the heart of a TT RS. We’ve got to assume that the Audi Q3 RS Concept is heading for production sometime soon.