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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Automakers trail in the great gizmo race

A customer at Rockland Toyota in suburban New York recently asked why he couldn't recharge his cell phone through the USB port built into the otherwise sophisticated Toyota Venza crossover. Evan Kuperman, the dealership's assistant general manager, took a deep breath. He shrugged his shoulders and smiled.

Saleen Soap Opera: New cars, new lawsuit--so what's new?

Saleen, the famous--or infamous--performance brand, lives. The company's new owners plan to roll out two hot Mustangs in the coming nine months, but not if the brand's namesake and founder can prevent it. Steve Saleen, who gave up control of Saleen Inc.