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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac
Sun, 08 Aug 2010If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.
Autoweek in review: The 2012 Paris motor show coverage, auto-journalist Chris Economaki passes, and we drive the greenest Porsche Panamera.
Fri, 28 Sep 2012The 2012 Paris auto show kicked off this week and we've got boots on the ground bringing you all the news from the city of lights. Check out all the Paris coverage in Autoweek's Paris motor show section here. Longtime racing journalist Chris Economaki died Thursday, Sept.
MINI Countryman (2010/2011) – the ‘MTV’ Video
Wed, 24 Feb 2010The MINI Countryman. New Video As you can’t have failed to notice, MINI revealed the MINI Countryman to the world last month and we had a heap of MINI Countryman photos. And despite the fact that it’s being reported that the MINI Countryman Video we have here is the first Countryman video, it’s not.