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Luxury car buyers get kid-glove treatment from dealerships

Luxury vehicle buyers want service -- not just repairs done right, but the kind of pampering they get at high-end hotels, restaurants and boutiques. It's all about the extras. In response, luxury vehicle brands are stepping up their games, rolling out unprecedented customer service, training staff and reconfiguring showrooms to cater to these buyers.

First nine 'Legends of Bugatti' Veyron are all sold out

Seems like a lot of the world's wealthiest auto fanatics/premium lifestyle enthusiasts can't wait to find out what the successor to the awe-inspiring Bugatti Veyron will look like. Knowing full well that the automaker won't start working on its next seven-figure neck-snapper until the remaining stock of Veyrons is accounted for, they've been eating up the cars like they're going out of style: Bugatti says the nine examples of its "Legends of Bugatti" series produced so far have been sold. That's despite a roughly $3 million per-car sticker price.

Try a prestige car from Europcar before you buy. Or you could just go to a dealer.

You can hire a BMW 5-Series (pictured) from Europcar before you buy It’s always good to have a promotion to get punters through the door, but the latest PR promo from Hertz does seem to have a very visible flaw in its logic. According to Europcar – the leading car hire company in Europe, don’t you know – the best route for trying out a new prestige car before you buy is to give them a call and book a day or three in the cars of your choice. Europcar say you can have anything from a 4×4 to a luxury saloon and performance cars, with the suggestion you can pit a Mercedes SLK against an Audi TTS or check out the differences between a new E-Class or new 5-Series.