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The Hidden Work of Design Consultancies

Most major car companies carry out most of their design work themselves, with dedicated design departments increasingly capable of handling every aspect of the design process. But few car companies do not use the services of external car design consultancies for some smaller projects, and many smaller car companies use such consultancies to supplement their more limited in-house design facilities on larger design projects. Throughout the world there are numerous companies offering these design services to car companies.

Aston Martin's Launch Edition Cygnets (2011)

Production of the Aston Martin Cygnet begins in just a few months' time, and the sports car company has announced two special editions to celebrate the launch of its new city car. According to Aston Martin, the Cygnet Launch Edition White and Cygnet Launch Edition Black are being built to ‘exemplify the highly bespoke nature of this unique car.’ Are we alone in spotting the irony of building a run of identical vehicles to highlight the customisable nature of the Cygnet? The Cygnet Launch Edition White is supposed to be about serenity, with Snow White paint, white diamond-turned alloy wheels, and white Aston badges on the outside, and white leather on the inside.

RCA Tata 'Space' project

First year students at the Royal College of Art in London, UK, presented their interpretations of a small Tata that boasted internationally appealing Indian character. Following on from the Indica and Nano small cars, the project aimed to call out existing typologies for the brand and create an innovative and internationally relevant product. The brief also aimed to build on – and assist – Tata's fast-track development to be a leading small car global brand by building on the brand's extensive portfolio beyond the automotive sector.