Genuine Mercedes Benz C Class W203 Abs Esp Control Unit A2035451632 on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Rolls-Royce Ghost V-Specification gets 593 bhp

Rolls-Royce Ghost V-Specification (pictured) gets 593 bhp The Rolls Royce Ghost has been around for some time, and we’re expecting a reveal as early as the Geneva Motor Show in March. But ahead of a facelift for the Ghost we’re getting another limited edition Ghost to bolster sales – the Rolls-Royce Ghost V-Specification. The Ghost V-Specification is effectively the Ghost with the powerplant from the new Rolls Royce Wraith (itself the ‘Ghost Coupe’) which means power jumps from 563bhp in the standard Gost to 596bhp in the V-Spec.

Mazda celebrates the Miata's 20th birthday

Hard to believe, but the Mazda Miata is 20 years old. And Mazda didn't let the birthday pass without a party. On July 17, parked in the inner courtyard of Mazda R&D in Irvine, Calif., were examples of every significant Miata and MX-5 Miata ever made.