Hyundai & Kia responsible for big positive impact on European economy

A report by economics consultants London Economics reveals the big positive impact Hyundai and Kia are having on the European economy. We already know that both Hyundai and Kia are looking at 2013 more as an exercise in building their ’Brand’, rather than simply selling more and more credible cars. ‘Brand’ is often as much about perceptions as anything else, so if you can address any possible negatives for your brand, as well as producing cracking products, you’re on to a winner.

Ferrari SA APERTA at Paris. Is Chris Evans buying?

The Ferrari SA APERTA unveiled in Paris Ferrari let us have info on the 599 Roadster which is the Ferrari SA APERTA last week, and today the very limited edition Ferrari has been rolled out to an appreciative audience at the Paris Motor Show. The Ferrari SA APERTA has been built to celebrate the 80th anniversary of Pininfarina, and the SA stands for Sergio and Andrea Pininfarina (the APERTA bit simply means ‘Open’). And the APERTA is very much the Roadster, paying only lip-service to any notion of enclosing the cabin.

Land Rover Freelander 2 HSE Review & Road Test Part 3

Final part of our review/road test of the Freelander 2 HSE The bigger dimensions on the Freelander 2 have made the cabin more appealing. In many ways it reminds me of the interior on the previous model Range Rover Sport. The one I recently decried as “ill-conceived and felt low-rent”. Which was how it felt in the Sport (much improved now, I hasten to add).