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Mercedes BlueZERO E-Cell Plus Electric Concept Car revealed

Mercedes has revealed the BlueZERO E-Cell Plus Electric Concept Car The BlueZERO E-Cell is actually based on the existing A Class / B Class platform, which is interesting in itself. Why? Well, the sandwich construction of the A/B Class lends itself perfectly to battery storage for the BlueZERO E-Cell Plus, but this whole platform is due to be dumped when the next generation A/B Class arrives, as it’s considered too expensive to continue.

This week in 1963: N

Safety is a priority for drivers, teams and courses. Over the past century automobile safety has been slowly evolving (or rapidly evolving, if Ralph Nader has had anything to say about it). Needless to say, it is unusual for a safety feature that performed its function to make news.

BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.