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Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

European new car sales in record LOW

European new car registrations have plunged to their LOWEST level on record after slow August sales reversed an upturn in July. Registrations of 7,841,596 new cars between January-August 2013 marked a new low for the European new car market of 27 countries – so few cars have never previously been recorded since records began in 1990. 2013 UK new car sales forecast revised upwards European new car sales continue to struggle The UK new car market is the sole exception: so far this year, new car registrations have risen 10.4%, compared to the European decline of 5.2% in the same time period.

2015 Volkswagen Touareg unveiled prior to Beijing motor show debut

Volkswagen has given the second-generation Touareg an update, and it's bringing the refreshed SUV to the Beijing motor show next week. The Touareg has been a solid global success for Volkswagen with over 720,000 units sold, despite all the ink expended discussing its pricing (especially compared to the rest of the automaker's range), and the company has spent quite a bit of time and money updating the Touareg for the 2015 model year. So what's new inside and out?