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Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.

Jaguar F-Type to get high profile dealer handover ceremony this week

Now the time is nigh, and the first F-Types will be heading for Jaguar dealers around the UK on Thursday (18th April), but they won’t be going on a fleet of transporters as usual. Instead, Jaguar is making an event out of a normally quite prosaic handover. Jaguar dealers from all round the UK will congregate at the Ricoh Arena in Coventry to find 59 new F-Types arranged in the shape of a giant ‘F’.

Nissan Extrem: It’s a Micra Urban Crossover

The Nissan Extrem Concept has been revealed in Brazil as an urban crossover based on the Micra platform. The Extrem is, say Nissan, an ‘Urban Rally Car’ designed to be a tough street fighter and penned by Nissan Design in San Diego specifically for the Brazilian market. Based on the underpinnings of the Micra, the Extrem is 3850mm long and 1760mm wide and is, although it’s hard to judge in the photos, a chunk smaller than the Nissan’s current smallest crossover, the Juke.