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The name’s Evoque, Range Rover Evoque

Is the Range Rover Evoque heading for a starring role in the new James Bond film? There’s nothing quite like a car front and centre in big a film to up its profile. Look at what Bond did for Aston Martin and vampires for Volvo.

BMW & Toyota to collaborate on next-generation lithium-ion battery cells

Toyota & BMW to work together on next-gen lithium-ion batteries BMW and Toyota are to work together to develop next-generation lithium-ion battery technology to try and make battery power more effective. Late last year we learnt that BMW and Toyota are to work more closely to share technology and expertise as the car industry enters a period of consolidation and partnership to try and keep R&D costs under control, and make their products more cost-effective. The result of the BMW Toyota tie-up sees BMW getting access to some of Toyota’s Hybrid nous and Toyota getting access to BMW’s excellent diesel engines.

Fiat 500 – kind to animals and the environment!

Not just a Fiat 500 crash - a Fiat Panda crash too! But Fiat is really on a roll at the moment, and has obviously taken as much care with its Ad Agency as it has with its strategy to take over the car world. The result is a set of adverts that promote the safety of the little Fiat 500 and the environmental impact of the Fiat range, in a set of creative ads featuring a Fiat 500 crash test involving a Giant Panda, a Walrus and a Penguin.