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Tracker launches ‘My Tracker’ & opens up a whole new market

If you have a car that costs a bit more than average, you’ve probably been told you need to fit a Tracker if you want to get it insured, so the insurance company has a fighting chance of recovering your car in quick sticks if a light-fingered lout makes off with your pride and joy. It’s a clever system that uses hidden sensors to track the car’s movements and helps the police find your car when it’s been stolen. And it’s a good business for Tracker, who have demonstrated the recovery rate of stolen vehicles is far higher when their system is fitted which means a ready market when insurance companies insist it’s fitted to high value cars.

Ford spoofs Cadillac ELR with latest ad

Rule Number One of advertising is, "kick 'em when they're down." Or was that Sun Tzu...or Bone Thugs-N-Harmony? Either way, while Cadillac catches flak for its controversial ELR ad, the above Ford ad with a C-Max Energi is either a shameless ripoff or a smashing riposte. (This, of course, depends on your affinity for European-derived plug-in crossovers.) Instead of a white guy, it's a black lady.

BMW Gran Lusso Coupe Pininfarina teased

Does that mean the Gran Lusso previews a new 8 Series from BMW? Probably not, any more than last year’s BMW Zagato Coupe from Villa d’este spawned a new BMW, but it’s an interesting idea to revive a big V12 coupe when the rest of the car world is downsizing. BMW aren’t giving much away about the Gran Lusso beyond these few photos, but it’s clear from those tease photos that it has a makeup similar to the 8 Series, with a long nose, two doors and swooping coupe roofline.