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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

Mini Clubvan Concept at 2012 Geneva motor show

This is the Mini Clubvan Concept, set to be unveiled at the 2012 Geneva motor show. Geddit? It’s a witty amalgamation of the Mini Clubman and the fact this concept is a van.

Demise of kei cars on the horizon?

The kei car has long been a staple of the Japanese automobile industry and its car culture. Too diminutive for Western markets, the tiny cars and trucks are a strong influencer of design in Japan. Now, as The New York Times reports, the Japanese government has hit kei cars with increases in sales tax, gasoline prices and has reduced the kei car tax break introduced to make the cars popular in the first place by 50 percent.