Porsche 911 Turbo Cabriolet revealed with 197mph top speed

Porsche has revealed the new 911 991 Turbo Cabriolet and Turbo S Cabriolet range – a 197mph open-top Porsche 911. Boasting 520hp even in standard Turbo guise, and a huge 560hp in Turbo S form, the new 911 991 Turbo Cabriolet range follows hot on the heels of the new 911 991 Turbo coupe range, which MSN Cars drove back in August. Click on the image above to see how Porsche has turned a hard-top Turbo into an open-top barnstormer…

Rolls Royce RR4 spotted

Rolls Royce RR4 (Rolls Royce Ghost?) caught testing before its unveiling at Geneva [ad#ad-1] This is a busy time for testers of upcoming cars in chilly climes. We’ve recently seen the next generation Porsche 911 (998) and Boxster out in the snow, and this time it’s the turn of the new ‘Baby’ Rolls Royce, the RR4. The new Rolls Royce (which is codenamed RR4 internally, but could well be the Rolls Royce Ghost) is based on the underpinnings of the latest BMW 7 series.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?