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Refreshed Looks Signal Arrival Of Updated Yaris
Tue, 22 Apr 2014HOT on the heels of its newly launched Aygo city car, Toyota has released the first details of its refreshed Yaris supermini. Scheduled to hit the showrooms this summer, the restyled car boasts an improved interior and better vehicle dynamics that its maker believes will position the car as one of the strongest contenders in the fiercely competitive supermini market. The Yaris follows the example of new Aygo, adopting a dramatic look that integrates a distinctive cross shape, centred on the front emblem, which separates the new-look upper and lower grilles.
Nissan previews Resonance Detroit show concept
Fri, 11 Jan 2013Nissan has teased its Resonance crossover concept ahead of its official debut next week in Detroit. The image of the concept, which Nissan says is the latest in a series of crossover designs "fusing bold styling with a hybrid-electric powertrain," shows a sharp flowing character line running along the side as well as the L-shaped LED rear lamps that can be found on the Nissan Juke. We can also see that the Resonance features a floating roof, created by the C-pillar not joining up to the roof but curving down to leave a break to the roof, giving the impression that it is floating over the rear window.
New Mercedes A Class #YOUDRIVE advert plugs in to X Factor
Mon, 01 Oct 2012Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?
