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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Ferrari auction raises funds for Japan relief

Car lovers came together for a good cause at the Italian Embassy in Tokyo on Monday. More than 200 people participated in a Ferrari charity auction, which raised more than 500,000 euros, or about $723,000 at current exchange rates. Proceeds will benefit the city of Ishinomaki, which was severely hit by the earthquake in Japan in March.

Volkswagen T-ROC SUV Concept points to a Nissan Juke competitor

Volkswagen T-ROC SUV Concept (pictured) heading for Geneva Volkswagen are aiming to expand their lineup of SUVs from the current Tiguan and Touareg to include more options in size and ability to tap in to the growing compact SUV market, and having already previewed the Up!-based Taigun we now get a new VW compact SUV concept aiming to fit in between the Taigun and Tiguan – the Volkswagen T-ROC SUV Concept. Heading for a debut at the Geneva Motor Show next week – and revealed today in a series of design sketches (above) – the T-Roc is a two-door, four-wheel-drive compact SUV with a two-pieced Targa roof. In terms of styling, the T-Toc gets VW’s idea of and evolution of its, rather bland, SUV styling with a new grill providing a more original front end (which has echoes of the Nissan Juke but can be referenced by the Karmann Ghia), a coupe look and that removable Targa roof.