Goodmark 3020-310-64 Fan Shroud on 2040-parts.com

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Overfinch Range Rover Sport GTS-X gets 575bhp

Overfinch has revealed its most powerful Range Rover yet – the Range Rover Sport GTS-X – with 575bhp and 0-60mph in 5.0 seconds. Now Overfinch is back on track new models are starting to take shape. And the Overfinch Range Rover GTS-X, revealed today after a brief debut at the Goodwood Festival of Speed last month, is one of the most appealing Overfinch has ever churned out.

Customers less satisfied with run-flat, low-rolling resistance tires

In non-April Fool's news, customers who buy cars shod with run-flat tires are nearly twice as likely to have to replace them as people with more conventional tires, according to a J.D. Power and Associates study. The poll also found that customers are also less satisfied with low-rolling resistance tires.