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McLaren launches P1 'Designing by Air' online experience

McLaren has developed a new online experience, 'Designed by Air' to tell the story of the car's design and development. Designed by Air is the first of a two-part series and gives users the chance to hear in detail how the car was created, as the car appears from raw metallic and carbon elements and is crafted by airflow. The P1 is eventually formed inside a wind tunnel, designed to emphasize the car's aerodynamic qualities.

BMW i3 & i8 EVs: BMW plan new ways to sell their ‘i’ cars

BMW are looking at new ways to sell the i3 & i8 EVs BMW has big plans for its ‘i’ cars (the i3 and i8), the BMW take on the future of motoring. But not only are BMW embracing new eco technology with the electric i3 and i8, they’re seeking to break the mould when it comes to selling too. It seems BMW think that the launch of the new ‘i’ brand is the right time to look at more modern ways of selling their cars than simply running a few adverts and having nice shiny showrooms.

Listen: Upcoming Ford Focus ST to employ sound symposer

While BMW employs a digitally sanitized/perfected sound file to give M5 owners the proper sense of aggro urgency when motoring at pace, Porsche went a little more organic with its employment of a sound symposer to feed the 911's flat-six growl into the cabin of the extra-refined 991. Essentially, the sound symposer is an electrically controlled diaphragm in a tuned sound tube that brings the proper engine noises into the passenger compartment. It can be opened and closed by the car's onboard electronics to offer snarl when you want it and serenity when you don't.