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Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.

Citroen C4 Aircross revealed – a day after the first Aircross tease

Citroen C4 Aircross That didn’t take long, did it? We thought we were in for the long haul of another daft tease from a car maker after we got the first tease shot of the Citroen C4 Aircross yesterday. But today the C4 Aircross gets revealed.

Jaguar C-X16 concept scoops 'Design Concept of the Year' award

The Jaguar C-X16 concept car has won Design Concept Car of the Year at the 2012 Scottish Car of the Year Awards. The two-seater concept – which acted as a teaser for the recently revealed production F-Type model – was first seen last year at the Frankfurt motor show and was designed to indicate Jaguar's future design direction. Collecting the award was Ian Callum, Jaguar's Director of Design, who said, "With the C-X16 concept, we set out to move Jaguar's award-winning design language on to the next generation, creating a car that is the very essence of future Jaguar performance." John Murdoch, association president, declared: "Many of these show stunners don't see the light of day but they are valuable for gauging public reaction to new ideas.