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Rolls-Royce puts dragons on Phantoms for the Chinese New Year

Rolls-Royce is commemorating the 2012 Chinese New Year with a Year of the Dragon Collection of limited-edition Phantoms boasting dragon-themed detailing. The Bespoke design team at Rolls-Royce drew inspiration from the dragon of the Chinese zodiac--symbolizing power, prosperity and good fortune--for which this year will be named. A collection of Phantoms will be detailed as follows.

Saab strikes deal with BMW for 9-3, 9-1 engines

The new 2012 Saab 9-3 is set to be the first Saab powered by BMW By Tim Pollard Motor Industry 29 September 2010 07:43 Minnow Saab has struck a deal with BMW, one of the world's largest premium car makers, to supply powertrains for future models, including the next 9-3 and proposed 9-1 supermini. Munich will provide Saab with four-cylinder petrol 1.6 turbo engines from 2012 and the full suite of Efficient Dynamics tech will be included. The deal is being signed today by Ian Robertson, marketing board member of BMW AG, and the CEO of Saab Automobile, Jan Åke Jonsson, in Trollhättan.How can Saab afford to buy BMW engines?No financial or volume details have been announced yet.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.