Harley 70022-83 Signal Directional Cable Shovelhead Ironhead Electraglide Flh Xl on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Hyundai i30 R Turbo at Geneva 2013

The anticipated ’hot’ Hyundai i30 looks like it’s arriving at the 2013 Geneva Motor Show with the turbo engine from the Veloster. It’s nearly a year since we reported that Hyundai were planning to make a performance version of the i30, with the 1.6 litre turbo from the Velsoter Turbo promising decent performance and up to 200bhp. Now Autoblog in Spain are reporting that a Hyundai i30 RS (or i30 R or i30 GT or i30…) will arrive at the 2013 Geneva Motor Show as a prelude to a 2014 launch.

Mercedes AMG engine guru to join VW

The man credited with development of Mercedes-Benz AMG's latest line of high performance gasoline engines, Friedrich Eichler, has been lured to the Volkswagen Group, where he will take up an as yet unspecified position this summer, sources with knowledge of the move tell Autoweek. Eichler, who joined AMG after working his way up through the ranks at Porsche, was instrumental in the development of AMG's naturally aspirated 6.2-liter V8, twin-turbocharged and naturally aspirated 5.5-liter V8 and twin-turbocharged 6.0-liter V12 that powers the Pagani Huayra. Friedrich Eichler also developed turbocharged four-cylinder engines for upcoming Mercedes AMG cars.