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BMW announces DesignWorksUSA studio and ConnectedDrive lab in Shanghai

BMW has opened both a DesignWorks studio and a ConnectedDrive lab in Shanghai, China, as a means of gathering information and insight into the Chinese market as the company looks to increase its presence in Asia. Adrian van Hooydonk, Director BMW Group Design, said, "Creating this foothold for both BMW Group Design and DesignworksUSA in Shanghai is of great importance from both strategic and creative standpoints." President of BMW Group DesignWorksUSA Laurenz Schaffer said, "Our new studio in Shanghai places DesignworksUSA at the epicenter of the most rapidly growing and influential consumer market in the world and provides an indispensable resource for shaping our global perspectives for clients." The new studio will perform functions including product, transportation, automotive, environmental and interaction design; color, material and finish design; design communication, research and strategy as well as sustainability consulting. Designers from DesignworksUSA studio in Los Angeles, Munich and Singapore will supplement a local design team.

Jaguar Crossover Planned

Jaguar SUV Crossover (render by Carparazzi) Jaguar are makers of sports cars and sports saloons. They’ve built a reputation (alright, let’s be pedantic. They built a reputation, lost it and have now regained it) for cars that delight the eye and the senses.

Ghosts of Browns Lane: a reader visits Jag's museum

CAR reader Eoin Doyle takes a trip down memory lane when he visits Brown Lane. And he unearths a worrying threat to Jaguar's inhouse museum... You can tell a good deal about the commercial state of a car company by visiting its museum.