Harley-davidson Softail License Plate - C1893 on 2040-parts.com

Heifer fuel

Unlike most people, when Michael Doyle drives past a herd of cattle grazing in a field, he doesn't see future tenderloins or T-bones. He sees fuel. The company Doyle co-owns, North Star Biofuels, is about to start production of biodiesel at a new $15 million, 20,000-square-foot plant in Watsonville, Calif., about 60 miles south of San Francisco.

Concept Car of the Week: Alfa Romeo Navajo (1976)

In 1976, the space shuttle Enterprise was unveiled, Concorde made its first commercial flight and the Cray supercomputer went into service. These events represent a time when ideas transitioned from science fiction to reality. While significant progress was being demonstrated elsewhere, the motoring world gave us the first Ford Fiesta.

Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.